Heru Makes the Future of Eye care Accessible—Now.

How Heru Prime standardizes pretesting, increases patient throughput, and may qualify your practice for accessibility tax incentives.

Transform Your Practice and Explore the Accessibility Tax Incentives That May Come With It

In the rapidly evolving field of optometry, technological advancements are continuously reshaping the landscape of patient care. One of the groundbreaking innovations leading this transformation is the Heru Virtual Reality (VR) system. Designed to enhance the precision, efficiency, and inclusivity of optometric testing, Heru brings a host of features and benefits that revolutionize eye care practices. Here, we delve into the key aspects that make Heru a must-have for modern optometric clinics.

Standardize Pretesting

One of the foremost benefits of the Heru system is its ability to standardize pretesting procedures. Traditional visual field tests often rely on manual processes that can vary significantly between practitioners and settings. Heru eliminates these inconsistencies by providing a standardized, automated testing protocol delivered by an interactive onboard technician. This ensures that every patient receives the same high level of care, regardless of where they are tested. The system’s precision and repeatability not only improve diagnostic accuracy but also build trust with patients who can expect consistent results.

Rigorous Clinical Science Developed with the Bascom Palmer Eye Institute

The credibility and reliability of the Heru system are further solidified by its foundation in rigorous clinical science. Heru’s technology was developed and clinically validated in collaboration with researchers at the world-renowned Bascom Palmer Eye Institute, grounding the platform in cutting-edge research and clinical expertise. This clinical validation work gives practitioners and patients confidence in the system’s diagnostic capabilities. With Heru Prime, eye care professionals are equipped with a tool built to the highest standards of clinical rigor.

Heru Prime’s capabilities, backed by clinical trials and 5k+ exams

Elevate the Optometrist’s Role and Increase Patient Throughput

The Heru system transforms optometric workflows by automating ancillary testing, freeing optometrists from time-consuming manual data collection. This allows practitioners to focus on interpreting results, making informed clinical decisions, and delivering expert care — all of which enhance efficiency and elevate patient outcomes. By streamlining the testing process, Heru also significantly increases patient throughput, enabling clinics to serve more appointments without compromising care quality. This automation reduces wait times, improves workflows, and enhances both the patient experience and clinic revenue, making Heru a transformative tool for modern eye care practices.

Accessibility for All Patients

Heru stands out for its commitment to inclusivity. The system is designed to be fully accessible to all patients, regardless of their physical limitations. Traditional visual field tests can be challenging for patients with mobility issues or other physical constraints. Heru’s wearable form factor is adaptable and user-friendly, ensuring that every patient can undergo testing comfortably and effectively. This inclusivity not only broadens the scope of patients who can be tested but also aligns with the principles of equitable healthcare.

Potential Tax Incentives for Accessible Diagnostic Equipment

In addition to its clinical benefits, investing in Heru Prime may offer a financial advantage to qualifying small businesses through the Disabled Access Credit (IRC Section 44). This federal tax credit is available to eligible small businesses that incur expenses to improve accessibility for individuals with disabilities, and it can cover up to 50% of eligible expenditures, with a maximum credit of $5,000 annually. Separately, practices may be able to expense qualifying equipment purchases under Section 179 of the tax code. Whether a specific equipment purchase qualifies for either provision depends on your practice’s circumstances — your tax advisor can confirm eligibility.*

Transform Your Practice

The Heru system is more than just a diagnostic tool; it is a transformative solution that redefines the standards of patient care in optometry. From standardizing pretesting and leveraging rigorous clinical science, to elevating the role of optometrists and increasing patient throughput through automation, Heru addresses the critical needs of modern eye care practices. Moreover, its commitment to accessibility ensures that no patient is left behind.

There’s no better time to integrate Heru into your practice — and to ask your tax advisor whether accessibility and equipment tax incentives apply to your purchase. Invest in Heru today and position your practice at the forefront of optometric innovation.

*The information provided by Heru, Inc. on this website, in its materials, or through its services is for general informational purposes only. It is not intended to be, and should not be construed as, financial, tax, legal, or any other form of professional advice. Eligibility for the Disabled Access Credit (IRC Section 44), Section 179 expensing, or any other tax provision depends on your specific circumstances. Please seek professional guidance from your tax advisor.

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