Starting your own optometry practice or stepping into your first clinical role is a major milestone — and a big investment.
Today’s patients expect more from their providers: greater access, thoughtful care, and a modern experience. Meanwhile, new ODs face constraints in time, space, and budget that traditional diagnostic tools don’t always accommodate. With its portable VR headset and AI-powered diagnostic platform, Heru offers a modern solution that helps new optometrists build efficient, innovative practices from day one.
Be on the Forefront of New Technology — Without Adding Complexity
Adoption of new technology isn’t just about impressing patients, it’s about embracing a better experience for everyone involved; from ECPs to patients to the business itself.
By consolidating multiple visual tests into one user-friendly headset, Heru simplifies what used to be a manual, multi-device process. Technicians can run pre-testing exams independently, without needing to operate multiple machines or manage patients through dark rooms and long wait times. The result is a more efficient workflow, reduced staff burnout, and a smoother in-office experience for patients that helps build trust and loyalty.
This added efficiency gives doctors more time to focus on what matters most: patient education, personalized care, and connection. These deeper interactions not only strengthen the patient-provider relationship — they can also lead to increased trust in clinical recommendations, which has been shown to help improve optical capture rates.
Designed for Small Spaces & Growing Budgets
For new ODs launching their first practice, space and capital are often limited, and traditional diagnostic devices weren’t built with this new reality in mind.
Heru eliminates the need for multiple bulky machines and infrastructure. Instead, you get a sleek, compact headset that fits neatly into a single exam lane and performs a full suite of diagnostics with industry-leading accuracy, born out of 10 years of research and development at Bacom Palmer. Plus, each of Heru’s modalities are thoroughly peer-reviewed before being brought to market to ensure clinical accuracy to the standard of care.
As a software-based platform, your investment improves over time with continuous updates — no costly hardware upgrades required. Furthermore, Heru supports multiple CPT codes to help drive revenue. Between Heru’s clinical validation, cost-effective features, enhanced efficiency, and improved patient experience, the choice is simple.
Example scenario: A practice performing 30 visual field exams (CPT 92083 at $60) and 15 pupillometry exams (CPT 95919 at $15) per month generates approximately $2,025 in monthly revenue — $24,300 annually. At Heru Prime’s equipment cost of $9,997, the device pays for itself in under 5 months, with roughly $14,300 in first-year revenue beyond the equipment investment.
Easy Training = Happier Staff = A Better Patient Experience
A successful practice isn’t built by technology alone, it’s built by the people providing care. Heru was designed to champion and empower technicians, not replace them. Part of that includes a more streamlined training experience featuring a user-friendly interface and built-in testing automation. This dramatically reduces onboarding time and empowers technicians to work more confidently and independently.
When your staff feels supported, and not overwhelmed with administrative tasks, it creates a positive ripple effect: reduced margins for error, a more efficient workflow, higher morale — and a more seamless, positive experience for patients.
Build Smarter from the Start
Heru isn’t just a tool, it’s a strategy. For new optometrists launching their first practices or joining existing clinics, it represents an investment in efficiency, scalability, and patient satisfaction.
With Heru, you can offer high-tech care in a low-maintenance format, future-proof your practice for hybrid models, and empower your team to deliver outstanding results from day one.
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